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Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

I'd Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.

Are You Brand Worthy? Are You Brand Worthy? 


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnąt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.

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Branding Products - Google News

Idea, technology to take branding forward: analysts - The Daily Star


Idea, technology to take branding forward: analysts
The Daily Star
The move would not only brand Bangladesh but also the product. “And that's why people trust Japan-made products,” he added. For branding anything, the agencies and marketers need to connect people with the product, said KV Sridhar, a veteran Indian ...

That chicken from Whole Foods isn't so special anymore - Houston Chronicle


Houston Chronicle

That chicken from Whole Foods isn't so special anymore
Houston Chronicle
Not all 365- branded chicken comes from Perdue, and aside from an establishment number printed on the package, there is no way to determine where a product originated. Yet the price disparity for poultry of nearly indistinguishable origins can be ...

and more Â»

5 branding lessons that will turn your life around - YourStory.com


5 branding lessons that will turn your life around
YourStory.com
The best feature of any product is the customer service that comes with it. If you neglect customer service, your customers will spread bad publicity about your brand, and this will drive away prospects. Several companies fail to realize that a brand ...

Selling Your Products on Amazon: A Brand's Guide - HuffPost


HuffPost

Selling Your Products on Amazon: A Brand's Guide
HuffPost
As Amazon has soared to dominate ecommerce, many retail brands have started to inquire about how they can take advantage of the platform's features to increase their brand awareness and online sales. There's no doubt about it, Amazon is a force to be ...

and more Â»

Rawlings Sues Easton Over Confusing Baseball Bat Branding - Forbes


Forbes

Rawlings Sues Easton Over Confusing Baseball Bat Branding
Forbes
Baseball bat manufacturer Rawlings has sued Easton, claiming trademark infringement, over Easton's soon-to-be released S150 bat that may be confusingly ...

and more Â»

Faces on product labels appeal to lonely people - Futurity: Research News


Faces on product labels appeal to lonely people
Futurity: Research News
“Our study builds on prior research by demonstrating that seeing a face in a brand visual increases a consumer's liking of the brand, especially if they feel lonely.” The face on the label doesn't even need to be smiling, researchers say. Consumers ...

Seeing people on a package can improve product sales, study finds - Phys.Org


Phys.Org

Seeing people on a package can improve product sales, study finds
Phys.Org
"Previous research linked our need for social connection with consumer behavior and judgment, but very little was understood about the role that visuals play in social connection and brand likability," Orth explained. "Our study builds on prior ...

Trump officials strip splashy branding from Trump Tower - Politico


Politico

Trump officials strip splashy branding from Trump Tower
Politico
NEW YORK — Since assuming office, President Donald Trump has spent his weekends golfing at his eponymous clubs in Florida, New Jersey and Virginia — and the family business from which he never divested has reaped the profits. At his Palm Beach ...

and more Â»

Amazon (AMZN) owns a whole collection of secret brands, USPTO ... - Quartz


Quartz

Amazon (AMZN) owns a whole collection of secret brands, USPTO ...
Quartz
When you go to Amazon.com, what are you looking for? Products from the brands you recognize, or perhaps just the cheapest ones—assuming the ratings ...

and more Â»

New Bedford launches seafood branding campaign - News ... - SouthCoastToday.com


SouthCoastToday.com

New Bedford launches seafood branding campaign - News ...
SouthCoastToday.com
NEW BEDFORD — For generations New Bedford fishermen withstood the elements to do their jobs. Through rain storms they fished. In choppy waters they ...

and more Â»

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