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Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

I'd Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.

Are You Brand Worthy? Are You Brand Worthy? 


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnąt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.

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MORE RESOURCES:

Branding Products - Google News

Mold-Rite Plastics: The Art of Closure - BOSS Magazine


BOSS Magazine

Mold-Rite Plastics: The Art of Closure
BOSS Magazine
Meeting even the most complex customer needs with customized products in a fraction of the time The defining moment. We've all experienced it: that moment after you've taken the time to examine the shelf, read all of the labels, studied every brand ...

Why the customer experience function should now be in control of the brand - The Drum


The Drum

Why the customer experience function should now be in control of the brand
The Drum
" Products are built in factories; brands are built in the mind," said Walter Landor, arguably the inventor of modern branding. However, customers are becoming (a) more cynical about the messages pumped out and (b) more demanding about the product or ...

Tollyjoy cautiously optimistic, hopes to extend positive growth - The Sun Daily


The Sun Daily

Tollyjoy cautiously optimistic, hopes to extend positive growth
The Sun Daily
Tan said the group spends most of its resources on product development with 95% of its product range being outsourced following a decision in 2010 to streamline operations to focus on brand and product development, and to gradually outsource its ...

and more Â»

The Digital Storefront: Advertising's Next Frontier - Adweek


Adweek

The Digital Storefront: Advertising's Next Frontier
Adweek
That product variety increases the likelihood of successful conversions because it provides consumers with more options. This is not dissimilar from a retail storefront managing and dressing windows with brand posters and the latest merchandise ...

Are fancy socks—and other swag—the future of news? - Columbia Journalism Review


Columbia Journalism Review

Are fancy socks—and other swag—the future of news?
Columbia Journalism Review
But if such product tie-ins aren't done thoughtfully, or seem out of sync with the brand, they could backfire, says Josh Topolsky, founder of The Outline. “Fidget spinners are so fucking obvious,” he tells CJR. “I push back strongly on swag as this ...

15 video conferencing products that are enterprise-ready - Computerworld


Computerworld

15 video conferencing products that are enterprise-ready
Computerworld
... marketing, live streaming/presentations/lectures, tutorials, real-time product and technical support), as well as security, technology and communication standards, branding and organizational policies for use all need to be clearly and carefully ...

Why are these popular prescription opioids branded for a company that no longer exists? - Toronto Star


Toronto Star

Why are these popular prescription opioids branded for a company that no longer exists?
Toronto Star
“This is a popular brand that people seek out on the streets for illicit use. Organized crime is tailoring their products to meet the demand of the prescription drug market,” said Graves, whose brother died in 2011 after taking a different prescription ...

and more Â»

Jewellery business shows how to create a brand from scratch - Independent.ie


Independent.ie

Jewellery business shows how to create a brand from scratch
Independent.ie
In my early days as a retailer of jewellery, watches were the only products where branding was essential. Jewellery has since moved on from being an heirloom purchase to a fashion item in its own right. Now almost 90pc of the fine jewellery market is ...

and more Â»

A brand that makes simple, aesthetically pleasing products became a sudden hit in China — here's how - Business Insider


A brand that makes simple, aesthetically pleasing products became a sudden hit in China — here's how
Business Insider
Yanxuan was launched by one of China's long-standing internet companies, NetEase, and its products look much like the widely-known Japanese brand Muji at first sight. However, Yanxuan built its success through a totally different road from Muji, or ...

Why The iPhone X Branding Might Damage Total iPhone Sales - Forbes


Forbes

Why The iPhone X Branding Might Damage Total iPhone Sales
Forbes
Likely due their intense need for secrecy, Apple is believed to do little if any qualitative research to learn how customers will respond to new product offerings. Moreover, since they have never gone to market with a three-premium-phone lineup before ...

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